RAYMOND — Heads up, campers. Look this way, bunch up together, and smile for the camera. We want to show mom and dad you’re having a good time!

Welcome to Camp Pinehurst, where director Jack Curtis has a new job: cyberphotographer.

Despite concerns of poisoning the rustic camp experience with high-tech gadgetry, more and more camps are using computers and the Internet to get pictures of happy campers to parents back home.

For Curtis, it’s both good fun and good marketing. And it reassures parents like Pat Zapert of Dracut, Mass., who logged onto the Internet to see that her 12-year-old son, Brian, was having fun.

“This allowed us to see that he was alive and well and obviously enjoying himself,” she said. “I used it virtually every day.”

One of the photos showed Brian helping throw a friend into the water as a birthday gag. Another showed him eating strawberry shortcake at a Fourth of July party.

Photos also showed the boys resting after a Sunday afternoon hike up Rattlesnake Mountain.

The digital photos, which Curtis posts daily on Camp Pinehurt’s World Wide Web site, serve the purpose of both promoting the camp and boosting attendance, he says.

If nothing else, they have cut down on the number of phone calls from anxious parents.

After all, summer camp is often a child’s first extended trip away from home, and the rite of passage can be rougher on parents than on the children, camp directors say.

“That first summer is really, really hard, as a parent, because you don’t have any sense of what your child is doing up there,” said Lisa Samel, also of Dracut, whose 12-year-old son Alex just returned from camp.

For Curtis, the photos have become part of the daily routine, like getting the kids fed and monitoring activities like hiking, target practice, and swimming and canoeing on Crescent Lake. He loads the photographs directly into a computer using a program that lets him update the Web site without arcane computer codes.

It remains to be seen how many other camps follow suit.

Don Bulens, president and chief executive officer of Trellix Corp., which makes the program used by Curtis, is betting on growing demand for Web sites among small businesses, including camps.

But Ed Andrews, a former executive director of the American Camping Association, said the Web may have limited appeal in an industry that sometimes bans devices as simple as portable radios.

“Some camp directors feel that the incursion of technology into what is supposed to be a respite from city life is inappropriate,” said Andrews, a consultant to the Maine Youth Camping Association.

At some camps, old-fashioned networking is all that’s needed to keep the kids coming, he said.

Camp Wawenock, on Sebago Lake, is holding off on setting up a Web site since it relies on word-of-mouth advertising, camp co-director Patricia Smith said.

“We’ve chosen to go slowly trying to decide whether it’s a marketing tool that is appropriate with us,” she said.

Meanwhile, other camps are leaping ahead.

Jeff Davidson, assistant director of the American Camping Association’s New England office, said there are all types of cyber-activity at camps in the region, including a Web site with personal identification codes to let parents keep the photos private.

“It’s the way of the future,” he said. “You’re going to see more camps jumping on the bandwagon.”

That was one factor that helped Kodak’s PictureVision Inc. subsidiary bring its Internet-based photo service to about 50 camps nationwide last summer, company spokesman Tony DeFazio said.