CARRABASSETT VALLEY – The annual White White World Week at Sugarloaf will begin Monday, January 22, and go through Friday, January 26.

The “Loaf’s” annual event has been celebrated since the late seventies as a way to bring the community together through competitive events such as the Great Whatever Body Slide Race, the Tubing Obstacle Relay Race, and the Snow Sculpture Contest.

During the week, lift tickets will begin at $29, and lodging packages will start at $59.95. Call 1-800-THE-LOAF or log onto www.sugarloaf.com for reservations and a detailed schedule.