Play a word association game outside of New England and use “maple syrup” as the prompt. The response likely would be “Vermont.” Maine producers are hoping to turn that around by creating a powerful, recognizable identity for Maine maple syrup, an annual $3 million industry. Read More
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Seeking an identity that sticks Maine maple syrup industry, second to Vermont in production, wants to sweeten recognition
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Seeking an identity that sticks Maine maple syrup industry, second to Vermont in production, wants to sweeten recognition