It wasn’t too many decades ago that the term massage conjured up visions of wealthy women at exclusive spas, or heavyweight champs getting a rubdown after a particularly tough match.

Fast forward to today. What was once reserved for “someone else” is now available to everyone. Tight muscles, stiff joints or simply the need for relaxation are but a few reasons the art of Swedish massage has rapidly gained popularity.

Based on the Western concept of anatomy and physiology, Swedish massage focuses on the way musculature and body structure work together to create movement.

For Michael Beale, a runner who successfully tried therapeutic massage when foot problems developed, the experience was more than medicinal. It facilitated a career change.

“I just remember how I felt when I got my first massage – how completely relaxed I was,” said Beale, a former accountant turned nationally certified licensed massage therapist in Hampden. “I thought, ‘What a wonderful thing to help someone feel as good as I felt. What a gift to be able to help people in that way.'”

Beale traded his ledger sheet for a massage table and never looked back.

While massage can be advantageous for everyone, seniors may derive added benefits.

“Simple touch can be very nurturing, and is often lacking in the daily experience of the elderly,” Beale said. “Touch is important to the human condition.”

Other benefits include:

. Improved circulation, which naturally lubricates joints, brings heat and more nutrition to muscles, and increases the removal of waste.

. Improved skin function by stimulating sebaceous glands, which lubricate the skin with the body’s own oils.

. Reduction in anxiety and nervousness as the body releases natural endorphins and relaxants.

. Relief from muscle aches and pain while improving muscular tone.

. Increased flexibility and strength, used for tasks such as climbing stairs, getting in and out of a tub or chair.

. Increased range of motion and coordination.

Massage can be very therapeutic, but if there are health concerns – such as osteoporosis, high blood pressure, or edema – check with a physician before booking an appointment, Beale said. The same is true for someone taking certain medications, particularity blood thinners.

“Clients complete a medical intake form which will identify any contraindications,” he said. “However, a massage can be tailored to a client’s needs. Pressure can be adjusted, and specific parts of the body can be avoided or targeted.”

The whole idea behind therapeutic massage is to facilitate change and balance within the body, mind and spirit – the triad of health, he added.

“You want the person to be comfortable so they can relax,” said Beale. “Privacy and comfort are an extremely important consideration. There are draping techniques we use [with sheets] to ensure complete privacy, or a massage can be done while the client is fully clothed. It is really whatever makes the client comfortable.”

When looking for a massage therapist, it is important to verify credentials by asking questions such as:

. Are you licensed to practice massage?

. What types of massage do you offer?

. Where did you receive your massage training?

. Do you have experience working with seniors?

Again, feeling relaxed is of utmost importance. If you are not comfortable – aside from possible first-time massage jitters – look for another therapist.

“Stress and anxiety can accelerate the negative effects of aging,” said Beale. “Massage can retard those effects and help us lead healthier and happier lives. You’re never too old to be good to yourself or to take care of yourself.”

For homebound seniors or those without access to transportation, house calls are possible, he added. Beale can be reached at 862-2662.

Carol Higgins is director of communications at Eastern Agency on Aging. For information on EAA, call 941-2865 or log on www.eaaa.org.