GUILFORD – Pride Sports Group, a golf accessories company, announced recently that Dan Tilton has been promoted to director of sales.

Tilton will oversee sales operations for Softspikes cleats and Pride Golf Tees.

Tilton, who has been with Pride for 10 years, previously served as director of green grass sales for Softspikes and Pride Golf Tees. Before Pride’s acquisition of Softspikes in January 2003, Tilton served as product manager for Pride Golf Tee Co.