The mention of brand names stirs images of glossy advertisements and big-dollar endorsement contracts. But David Vazdauskas, president and owner of Victory Branding in Newcastle, argues that even the smallest shop can benefit from attention to brand identity. His current clients include L.L. Bean, the Abbey Museum in… Read More
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Maine consultant shares marketing tactics ‘Branding’ sees growing appeal
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Maine consultant shares marketing tactics ‘Branding’ sees growing appeal