BAR HARBOR – Bar Harbor Bankshares announced recently the introduction of updated logos and simplified corporate identities to better clarify the company’s presentation to its customers.

“Our corporate ‘brand’ presentation is too complicated and does not adequately reflect our strongest asset, which is the energy, spirit and friendliness of our people,” Joseph M. Murphy, president and chief executive officer of Bar Harbor Bankshares, said in a statement.

“In response, we have refreshed our logos to emphasize the unique beauty of coastal Maine, which we believe reflects the spirit of our employees.”

Bar Harbor Bankshares also has changed the name of its principal subsidiary from Bar Harbor Banking and Trust Co. to Bar Harbor Bank & Trust.

“It’s shorter, crisper and easier to say, with no loss on continuity,” Murphy stated.