November 23, 2024
Business

Brewer boasts dealership, two manufacturers

If Maine had a Toyota Town, it just might be Brewer.

The city is home to Down East Toyota, the biggest of Maine’s nine Toyota dealerships, and also boasts two companies, ZF Lemforder and Brewer Automotive Components, that are major producers of suspension parts for the Camry, Toyota’s most popular model.

Brian Geaghan, general sales manager at Down East, said the dealership sold more than 1,700 vehicles last year. He says Toyota made $10 billion last year, about the same amount General Motors lost.

The Camry was the biggest-selling car in the United States last year. Toyota’s plans to boost production of the model are bound to be good news for ZF Lemforder and BAC.

Geaghan thinks Toyota has been successful because it puts a lot of its profits back into developing better vehicles.

He says a lot of Down East Toyota’s business is from “environmentally conscious” people who want to buy cars that get good gas mileage. He says Toyota’s hybrid Prius should really sell if the price of gas stays above $2.50 a gallon. According to Geaghan, 13 of Toyota’s 20 models get more than 30 miles per gallon.

Retired professional people who settle in Maine are big Toyota customers, Geaghan said.

When he started working at Toyota around 1980, the dealership had about 20 employees. Today it has 125 employees working in four buildings spread over a 16-acre campus. It has 35 mechanics, now called technicians.

Geaghan is excited that Toyota will soon start selling a plow truck, a 384-horsepower Tundra, which should be popular in Maine.

Meanwhile, at Lemforder and BAC, 400 workers continue to make Toyota suspension parts, most of which are shipped to Georgetown, Ky. Bryan Johnson, spokesman at ZF Friedrichshafen AG’s North American offices in Detroit, said the company doesn’t have readily available data detailing what percentage of the Brewer production goes to Toyota. The company also sells to Mercedes, BMW, Chrysler and others.

Geaghan says BAC is especially concerned about quality control and sometimes sends people to test the quality of parts Down East receives from Toyota.

Statewide, Toyota definitely makes a mark on Maine highways. According to the latest state registrations, there are 17,464 Camrys cruising Maine roads, along with 9,716 Corollas, 7,120 Tacomas, 2,987 4Runners, 2,814 Tundras, 2,498 RAV4s, and 2,382 Siennas.

There are 13 Toyota models with more than 1,000 vehicles registered in Maine. To date, there also are 1,170 hybrid Prius models on the road.


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