Broadband cable has greatly expanded the scope and efficiency of business operations at Agren Appliance in Auburn. All sales associates work and communicate with customers in a much more efficient manner, according to Jason Agren, director of business development.

“Customers want up-to-date product information that can easily be accessed during the sales process, including design configurations, photographs, and specifications. These can be transferred to customers in a timely manner,” said Agren. “Broadband enables our marketing department to access appliance vendor sites where pre-made templates can be customized with products of our choosing for ads placed in local newspapers.”

Besides greatly expanding the scope and variety of its advertising program, broadband enables quicker communications between stores, and allows off-site and traveling employees access to information that is needed for jobs they are working on.

“It has helped Agren Appliance significantly in the area of contractor sales. Since most of this work is done on the job site, broadband allows the salesperson the capability of providing up-to-date pricing, specifications and warranty information to general contractors that are accepting bids,” said Agren.