BANGOR – When tourists visit Maine in the summertime, they come with expectations.

Travelers flock to Vacationland to enjoy the rugged coastline, trek through the mountains, test their odds at spotting their first moose, and inevitably, eat lobster.

In its latest advertising effort, Bangor International Airport has decided to showcase some of Maine’s trademark scenes and activities on the large wall photos placed around the terminal.

“This is a trend in the aviation industry and various airports throughout the country,” Rebecca Hupp, director at BIA, said Tuesday. “It has proven to enhance the airports and the surrounding communities.”

The airport worked with Interspace Airport Advertising to complete the project, and the company makes an investment of no less than $52,000 to use for upgrading the photographs and advertisements.

Advertisers who wish to expose their businesses can purchase wall ads for between $395 and $795 a quarter, depending on the size of the airport and the advertisement, the length of the contract and many other factors, Daniel Soria, sales manager for Interspace Airport Advertising, said Tuesday. Businesses that want to rent a kiosk, the glass cases with advertisement displays inside, could spend between $295 and $595 a quarter, Soria said.

The new advertising began in late May, and since then all advertisements in the BIA terminal have been screened to ensure they fit the state-focused theme.

The baggage claim area falls under the reign of a large bull moose, chin-deep in water. Above his sprawling antlers, a sign reads “The Bangor Region.” Next to the colossal animal, the words “It’s all right here,” serve as a headline to a classic Maine scene, a white lighthouse set on the rocky coastline.

Also in the area are early fall photographs of Mount Katahdin and the seascape of the Camden harbor.

As passengers ride the escalator to the second floor, they are welcomed by Maine fishing culture at its best.

An advertisement for the Trenton Bridge Lobster Pound in Trenton colorfully highlights Maine’s fishing culture by creating a collage of business photos.

“I’ve had a lot of local people coming in and saying, ‘We really love that ad,'” Josette Pettegrow, who co-owns the lobster pound with her husband, Anthony, said Tuesday.

The lobster pound’s family business tradition is displayed in the collage.

Anthony Pettegrow is featured in the artwork as he cooks lobsters, while a black-and-white photograph of George Gascon, Josette Pettegrow’s father, clutching a pot of lobsters reinforces the longevity of the business. The family fishing vessel “Poseidon,” owned by Warren Pettegrow, Josette and Anthony’s son, rounds out the images that characterize Maine coastal fishing communities.

“When asked for scenes of Maine, our area is known for lobster pounds and we’re really the real deal – we’re not a restaurant by any means, we really are a lobster pound,” Pettegrow said. “We kind of fit the bill pretty well, and all the photographs are done by people who live and work in the state.”