BOSTON – The Boston Red Sox are going to the beach.

Fenway Sports Group, the baseball club’s sports marketing affiliate, is teaming up with the national beach volleyball tour to stage an event in Boston this summer. The AVP Boston Open will take place in nearby Quincy Aug. 16-19.

FSG is a wholly owned subsidiary of New England Sports Ventures, which owns the Red Sox, their ballpark and 80 percent of their television network. The group has increasingly branched out beyond baseball, buying half of the Roush NASCAR team while also teaming up to promote Boston College and the PGA tour’s Deutsche Bank Championship.

The AVP tour includes 18 stops across the United States – up from 16 a year ago – that will pay a total of $4 million in purses. Seven events, including the one in Boston, will have their men’s and women’s finals broadcast live on national TV.