HANCOCK – Thomas W. Sidar, a former L.L. Bean Inc. executive and longtime conservation advocate, will serve as executive director for Frenchman Bay Conservancy beginning May 1.

Sidar has worked for the National Wildlife Federation as senior vice president for catalog, and as president of National Wildlife Direct Inc., a catalog and Web merchandising company that supports the National Wildlife Federation. For information on Frenchman Bay Conservancy, visit www.frenchmanbay.org.