BANGOR – The products were “better than what we would get if we paid a top firm to produce the material.”
That was the enthusiastic response of one nonprofit agency manager to promotional materials produced for him by the advanced graphic design class at New England School of Communications.
Steve Faloon, public health educator for Bangor Health and Community Services, was more than satisfied with the logo, public nursing brochure and teen immunization piece designed for his department by the NESCom students.
“The work was on a par with anything you find in the commercial world,” Faloon said. “They not only achieved what we were looking for, but went well beyond our expectations.” He echoed the comments of other nonprofit agency managers who accepted the designs produced by the class.
Faloon said that one of his main objectives when he took over was to improve the quality of the print material on health issues available from his department. He indicated that the student who devised the logo “hit a homerun,” and said the brochures would serve as a template for all of the division’s brochures.
Students whose creations were accepted by Bangor Health and Community Services were John McKim of Old Town, Jillian Whitney of Machias and Carlin Puckett of Bangor. Sixteen NESCom students produced 17 graphic designs for nine nonprofit agencies and institutions including the Technical Exploration Center, Penquis, Maine Discovery Museum, Literacy Volunteers, Eastern Agency on Aging, United Cerebral Palsy, Husson College and NESCom.
Among the projects were logos, brochures, a multipage booklet, posters and a tabletop display. The computer-produced designs were downloaded to disc and will be given to the clients.
The class, part of the marketing curriculum at NESCom, is taught by Theresa Ayotte, an adjunct professor who operates Terelar Advertising Productions with her husband Larry. She had nothing but praise for her sophomore, junior and senior students who completed the semester projects.
“They were an absolute joy to work with. They did a great job,” she said.
Ayotte pointed out that more and more marketing positions are requiring knowledge of graphic design and Web design. Marketing professionals are being asked to design company ads, put together the company newsletter and update Web sites, she said.
Other students whose designs were accepted for use by the nonprofits were Kailee Deprey of Holden; Spenser Pontbriand of Montpelier, Vt.; Craig McDonough of Saco; Ben Okey of Alna; Kylie Carpenter of Barnard, Vt.; Kyle McCormick of Houlton; Rick Henderson of Milton, N.H.; and Niki Raftelis of Brewer.
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