Could there be anything more important than an image, a label, a name – especially when it comes to beauty? So, this is an especially auspicious day for one humble flower: A new breed of roses has been named after Liv Tyler. It is, of course, all in the service of product. Created by French cosmetic maker Givenchy – which employs Liv as its face – the Liv Tyler Rose is one of the ingredients of the very resistibly named Very Irresistible Givenchy Sensual Eau de Parfum. Tyler, who gives off a charm almost like Audrey Heburn’s, was overwhelmed: “Maybe I can … plant it in my garden.”